Som’s scholarship is focused on Islam and media, Muslims in America, anthropology of Islam, digital and social media, social justice, cultural production, interreligious dialogue, and multi-religious identity. Som has written and worked for entertainment companies and editorial websites such as Electronic Arts, Perfect World Entertainment, Modus Games, and MMORPG.com, and is the author of four books and three games. Som received a bachelor’s degree from the University of California, Berkeley, CA, USA, a master’s in social change from Starr King School for the Ministry, and a Ph.D. in cultural and historical studies of religions from the Graduate Theological Union in Berkeley, CA, USA.